In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and or visit the Americas media sites and. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 20 by the U.S Environmental Protection Agency. In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. ![]() Its groundbreaking presence is also intended to “Maximize” the Nissan brand itself as a halo vehicle showcasing the company’s cutting edge design, performance and innovation leadership. The all-new 2016 Nissan Maxima sets a new standard for style, performance and technology in the large sedan segment. It does not detect and provide an alert in every situation. DAA is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It is the driver's responsibility to remain alert at all times. It can also be turned off by the driver if desired. The system automatically resets when the engine is turned off. The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions. If it detects driving behavior consistent with a drowsy driver, the system uses an audible chime sound and displays the amber coffee cup with a message reading, “Take a break?” in the vehicle’s information display. It continuously compares subsequent driving patterns to a baseline using a statistical analysis of steering correction errors. ![]() DAA monitors steering input patterns (using steering angle sensors) during a period of driving to establish a baseline. Nissan’s DAA system adapts to each individual driver. ![]() Driver fatigue and inattention also pose safety concerns, which the Driver Attention Alert system is intended to address. ![]() Results of the survey suggest that drowsy drivers are also involved in approximately 300,000 crashes each year, 6,400 of them fatal. DAA is offered on the 2016 Maxima as part of a comprehensive suite of safety and driving aids, and is also available on the 2015 Murano crossover.Īccording to a November 2014 study by the AAA** (formerly the American Automobile Association), 37 percent of drivers report having fallen asleep while driving at some point in their lives, with 11 percent having done so in the past year. The cup is part of the visual and audible warning provided by Nissan’s new Driver Attention Alert (DAA) system, which is designed to help detect drowsy and inattentive driving. One of the smallest details of the 2016 Nissan Maxima might just be one of its most important – a little amber coffee cup symbol that may appear in the center of the instrument panel.
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